Visualize the company’s value proposition.
My Role:
Visual Designer
Tools Used:
Figma
01 / Problem
Visualize Railsr’s value proposition based on the category design methodology for customer facing marketing.
Looking to bring a credit card as a service (CCAS) product to market and potentially expand into other financial services, Railsr conducted competitive analysis to understand their unique value proposition. The visual blueprint was a customer facing visualization of our value proposition used for marketing and sales.
02 / Category Design
Railsr identified itself as an industry disruptor, offering turnkey financial products, consolidating solutions across compliance / risk, development, design and more.
Focused on creating a platform to serve embedded solutions in our customer’s existing brand ecosystem, we believed our value proposition was the consolidation of backend services to offer streamlined financial products.
03 / Solution
The phone resembles the different layers of Railsr’s product offering.
I designed an expanding 3D smartphone, using layers to highlight the categories of services that power the Railsr platform.
The visual aims to inform potential customers what we offer, while showing the minimal requirement needed to use the platform. The brand (our customer) can focus on what the end-user experiences, rather than the complex layers of services that Railsr delivers on behind the scenes.
The Brand Experience
The top of the phone resembles what the end user experiences, a great branded app.
Products
This visualizes the array of financial products the Railsr platform offered and was building at the time.
Prebuilt Components
The next layer visualizes the process of picking between pre-built components, making the platform simple and fast for our customers.
Operations
I created a checklist to resemble through operations.
Data Ledger
I created blocks to resemble the data ledger that the platform is built on. This was later changed to “deep foundations” to include licenses and bank partners.