Create a Buy Now Pay Later Prototype
Design a prototype of a digital checkout flow that incorporates an embedded Buy Now Pay Later product.
Looking to build a new “Pay In Installments” product to compete with companies like Afterpay and Klarna, I was apart of an in-company pitch to visualize how Buy Now Pay Later could exist in a potential customer’s brand ecosystem. I was tasked with creating a brand persona, and building a BNPL product into their existing customer ecosystem.
My Roles
01 / Brand Design
02 / UX Design
03 / UI Design
A brand that lasts
We nailed our target customer as a reputable e-commerce brand, and I built a brand-persona based on our research.
Vins is a mobile-driven e-commerce website specializing in technology sales, but looking for a way to retain customers and boost sales around items with a hefty price tag, typically out of reach from their average daily consumer.
